Apple Barricade System

APPLE BARRICADE SYSTEM

Combining seasonal colors with metallic vinyl, the barricades use a new system designed to provide a fresh introduction or announcement. It considers the current brand aesthetic and the visual noise and atmosphere of their locations.

Credits

Apple Design Team

VP Marketing Phil Schiller

Executive Creative Direction Scott Miller

Creative Direction Jamie Roberts

Art Direction Ian Macnider

Design Aleksandr Khomyakov, Nathan Meyer

Copy John Guynn

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Color Palette for new store openings used on barricades, interactive deliverables, easels, t-shirts and online announcements.
Color Palette for new store openings used on barricades, interactive deliverables, easels, t-shirts and online announcements.

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Apple's barricades have been black & white for over a decade and still had a URL (www.apple.com/retail) printed on them. It was due time to rethink how Apple first presented themselves in new locations. In addition to how they announced a relocation, remodel, temporary closure, etc.

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Apple logo and text size set by an algorithm based on the size of the wall.
Apple logo and text size set by an algorithm based on the size of the wall.