APPLE BARRICADE SYSTEM
Combining seasonal colors with metallic vinyl, the barricades use a new system designed to provide a fresh introduction or announcement. It considers the current brand aesthetic and the visual noise and atmosphere of their locations.
Apple Design Team
VP Marketing Phil Schiller
Executive Creative Direction Scott Miller
Creative Direction Jamie Roberts
Art Direction Ian Macnider
Design Aleksandr Khomyakov, Nathan Meyer
Copy John Guynn
Apple's barricades have been black & white for over a decade and still had a URL (www.apple.com/retail) printed on them. It was due time to rethink how Apple first presented themselves in new locations. In addition to how they announced a relocation, remodel, temporary closure, etc.