Parc 66 Jinan 济南恒隆广场
When renting the space, Apple acquired a long strip of back-lit advertisement space above the store. We designed a minimal non-obtrusive graphic that highly contrasts with the prior wall of ads that were previously displayed there.
Riverside 66 Tianjin 天津恒隆广场
The store is located in a visually busy strip mall with advertisement space above the stores. To stand out from the crowd, we designed a minimal colorful approach that changes seasonally.