Fly posters & limited edition merchandise for Midi Matilda’s headlining show — July 8, 2016 at The Independent in San Francisco, CA.

Posters printed on Newsprint with Linco.

A series of covers for Midi Matilda’s 2016 single releases. The logo illustrations strive to convey the sound & meaning of the song.

More coming soon.

Pudra, meaning powder in Russian, is a multipurpose typeface influenced by the shapes and forms of ski equipment. Methodical details give the font more character when brought up to headline sizes and above.

Quotes by Warren Miller.

The process of collecting selfies for Hee-Jae’s birthday began by posting HITs (an acronym for “Human Intelligence Tasks”) on Amazon.com’s crowdsourcing marketplace, Mechanical Turk. MTurk workers, also known as Providers or Turkers, were asked to write “Happy Birthday Hee-Jae” somewhere on their bodies, take a selfie, write something (about themselves, about this project, birthday wishes, birthday advice, etc.) and provide their “name.” In result, the project received 233+ selfies from December 18, 2014 to March 25, 2015.

Two chapters were chosen from the original “The Notebooks of Leonard da Vinci” and redesigned into a new interactive 5.3” x 8.5” edition. Da Vinci’s reputation for secrecy is reinforced throughout the entire book with the use of red acetate. The green text (narrator) is seen through the acetate, but the red text (da Vinci) is hidden until the acetate is flipped. The images are also blurred/hidden and only clear up when acetate is applied/removed.

Pages: 100
Format: 5.3 x 8.5 in

Six books consisting of random Google images compiled between 12:10 am EST on April 9, 2014 and 5:24 pm EST on April 15, 2014. The books correlate to each song of Midi Matilda’s EP, Red Light District. These books began with the idea of creating a new type of experience that can go hand in hand with lyrical music. The images were selected by chance.

Books: 6
Pages: 178, 231, 235, 194, 232, 172
Format: 5.5 x 5.5 in
Printer: Lulu

A paperback accordion presenting 55 logos as an informative book and poster-like spread.

Format: 5 x 11.5 in

A series of informational posters teaching a brief history of Neue Grafik Mag — the magazine that globally spread the ‘International Typographic’ or ‘Swiss’ style of design. Published in Zürich, Switzerland from 1958 until 1965, each issue was released in German, English and French.

Displayed at RISD’s History of GD poster show.