FREER | SACKLER

FREER | SACKLER

Identity refresh for Freer | Sackler, the Smithsonian’s museums of Asian art in Washington, DC. The identity system connects the Smithsonian’s two main museums for Asian art — Freer Gallery of Art and Arthur M. Sackler Gallery. Completed 2 years prior their renaming as The National Museum of Asian Art.

Credits

Studio 2x4

Partner Georgianna Stout

Creative Direction Sung Joong Kim

Art Direction Joshua Graver

Design Aleksandr Khomyakov, Min Choi

Project documentation courtesy of 2x4. Photography by Ron Blunt.

Entrance to the Freer Gallery of Art.
Entrance to the Freer Gallery of Art.

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Entrance to the Arthur M. Sackler Gallery.
Entrance to the Arthur M. Sackler Gallery.

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Exhibition / event print system.
Exhibition / event print system.
Institutional print system.
Institutional print system.