iPad Pro

IPAD PRO

Design for the first generation iPad Pro marketing identity. "How do we make a black slab look bigger and more powerful?"

Credits

Apple Design Team

VP Marketing Phil Schiller

Executive Creative Direction Scott Miller

Creative Direction Jamie Roberts

Art Direction Ian Macnider

Design Sunny Chen, Aleksandr Khomyakov

Visual Effects Framestore, Lava

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Photography curation and screen creation for the iPad Pro section of
Photography curation and screen creation for the iPad Pro section of apple.com. Surfing photograph by Chris Burkard.

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Original photograph from Getty Images.
Original photograph from Getty Images.
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