Khomus

iPad Pro

IPAD PRO

Design for the first generation iPad Pro marketing identity. "How do we make a black slab look bigger and more powerful?"

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Credits

Apple Design Team

VP Marketing Phil Schiller

Executive Creative Direction Scott Miller

Creative Direction Jamie Roberts

Art Direction Ian Macnider

Design Sunny Chen, Aleksandr Khomyakov

Visual Effects Framestore, Lava

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Photography curation and screen creation for the iPad Pro section of
Photography curation and screen creation for the iPad Pro section of apple.com. Surfing photograph by Chris Burkard.

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Original photograph from Getty Images.
Original photograph from Getty Images.
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