Prada Wallpaper

PRADA WALLPAPER SS 2018

Wallpaper design and applications at the Prada Epicenter store in SoHo, New York for fashion week (February 2018).

More Info

The New York Prada Epicenter was designed by OMA to feature an ever-changing wallpaper that scales the length of a full city block. For New York fashion week the entire store, including the main wall, featured reconfigured artwork from the S/S 2018 collection shows.

Credits

Studio 2x4

Partner Michael Rock

Creative Direction Sung Joong Kim

Art Direction Donnie Luu, Eline Mul

Design Aleksandr Khomyakov, Jaejin Ee

Artwork applied on the stadium and throughout the basement as well as the main wall.
Artwork applied on the stadium and throughout the basement as well as the main wall.

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The basement designed with a monochromatic color palette.
The basement designed with a monochromatic color palette.

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Exterior windows. Design by
Exterior windows. Design by Jaejin Ee.