The Strong Ones — Illustration Brief

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September 24, 2021

Oh! This presentation is CONFIDENTIAL, please do not share it!

Who are The Strong Ones?

The Strong Ones is a new Calisthenics (Body Weight Exercise) club in San Francisco, California. The club is free and currently meeting once a week. The current goal is to build a small community of people who inspire each other to grow in calisthenics. The aim is to inspire our members to exercise consistently because they’re excited to and (most importantly) have fun.

The Strong Ones Meetup Group Homepage
The Strong Ones Meetup Group Homepage

What is Calisthenics?

"Calisthenics are exercises that don't rely on anything but a person's own body weight (Push-ups, Pull-ups, Sit-ups, Planks, Lunges, Jumping Jacks, etc.). These exercises are performed with differing levels of intensity and rhythm. These exercises allow for the development of strength, endurance, flexibility, and coordination." ~Google
"Calisthenics are exercises that don't rely on anything but a person's own body weight (Push-ups, Pull-ups, Sit-ups, Planks, Lunges, Jumping Jacks, etc.). These exercises are performed with differing levels of intensity and rhythm. These exercises allow for the development of strength, endurance, flexibility, and coordination." ~Google

What inspired The Stong Ones?

The Strong Ones first started as a workout challenge between three friends during the first Covid-19 quarantine. We used a Figma document to record our workouts, created a communal workout playlist and designed quick emoji characters to make it more fun. The name
The Strong Ones first started as a workout challenge between three friends during the first Covid-19 quarantine. We used a Figma document to record our workouts, created a communal workout playlist and designed quick emoji characters to make it more fun. The name The Strong Ones was made up when thinking of a light hearted / silly prize to win.

Where are The Strong Ones?

The Golden Gate Bridge, probably the most iconic landmark in San Francisco.
The Golden Gate Bridge, probably the most iconic landmark in San Francisco.
Hills — lots of hills.
Hills — lots of hills.
Big hills
Big hills
San Francisco has a wide variety of plants. This is at the botanical gradens in Golden Gate Park.
San Francisco has a wide variety of plants. This is at the botanical gradens in Golden Gate Park.
Golden Gate Park is home to The Conservatory of Flowers (pictured above), The Bison Paddock, playgrounds, biking routes, dog parks, museums, etc.
Golden Gate Park is home to The Conservatory of Flowers (pictured above), The Bison Paddock, playgrounds, biking routes, dog parks, museums, etc.
In San Francisco, Karl the Fog is always rolling over hills. Yes, Karl is his actual name.
In San Francisco, Karl the Fog is always rolling over hills. Yes, Karl is his actual name.
View from Golden Gate Heights Neighborhood: Golden Gate Park peaking from the left, the bay in the center, and Sutro Forest on the right.
View from Golden Gate Heights Neighborhood: Golden Gate Park peaking from the left, the bay in the center, and Sutro Forest on the right.

San Francisco Mission Dolores Parks
San Francisco Mission Dolores Parks
The hills create this stacking effect of houses.
The hills create this stacking effect of houses.
SF is known for its victorian houses.
SF is known for its victorian houses.
San Francisco has some beautiful sunsets. That's Sutro Forest (a rain forest) and Sutro Tower on top of the hill.
San Francisco has some beautiful sunsets. That's Sutro Forest (a rain forest) and Sutro Tower on top of the hill.
Some iconic San Francisco logos / signs: ❶
Some iconic San Francisco logos / signs: ❶ MUNI Public Transit System ❷ BART Subway ❸ Caltrain Commuter Train ❹ Gus's Local Grocery ❺ Street Sign ❻ Classic Seagull 49 Mile Scenic Drive Street Sign
Bart, Cable Cars, Muni, CalTrain — a lot of different public transport options.
Bart, Cable Cars, Muni, CalTrain — a lot of different public transport options.

Lots of colorful houses in San Francisco. That's Coit Tower in the Telegraph Hill neighborhood.
Lots of colorful houses in San Francisco. That's Coit Tower in the Telegraph Hill neighborhood.
Sutro Baths
Sutro Baths
San Francisco downtown skyline — the most iconic buildings are the Transamerica Pyramid (center) and The Salesforce Tower (right).
San Francisco downtown skyline — the most iconic buildings are the Transamerica Pyramid (center) and The Salesforce Tower (right).
San Francisco's Ocean Beach is home to a lively surfing community.
San Francisco's Ocean Beach is home to a lively surfing community.
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Grafitti at Ocean Beach.
Grafitti at Ocean Beach.
Skystar Ferris Wheel in Golden Gate Park.
Skystar Ferris Wheel in Golden Gate Park.

Where do The Strong Ones workout?

We will mainly be working out at the National Fitness Campaign, a free 
outdoor gym in the Marina District of San Francisco. This may change 
in the future for specific workouts.
We will mainly be working out at the National Fitness Campaign, a free outdoor gym in the Marina District of San Francisco. This may change in the future for specific workouts.

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What can The Strong Ones World look like?

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What kind of Typography is in The Strong Ones World?

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Where will The Strong Ones illustration live?

Meetup
Meetup (Now)
Workout Event Covers on Meetup
Workout Event Covers on Meetup (Very Soon)
Spotify / Apple Music Playlists
Spotify / Apple Music Playlists (Soon)
Stickers
Stickers (Soon)
Merch & Gear
Merch & Gear (Future, Maybe)
Manga
Manga (Far Future)
Mobile Game
Mobile Game (Far Future)
Animation / Cartoon
Animation / Cartoon (Far Future)
Outdoor Gym w/ Mural
Outdoor Gym w/ Mural (In a Dream)

Who are The Stong Ones?

G
G A small but unstoppable girl. Some more photos of Jie here.
Noss
Noss (Possibly Hoc) Just a regular nice guy, resting evil face though. The tallest and biggest of the group. Maybe he's blue, has a different hair style... open to exploring.
Jay-Bird
Jay-Bird A penguin person. Silly and a dreamer. Maybe the wings are his ears or he's wearing a penguin inspired head piece / hat.
Glitch
Glitch (Name TBD) Something Techy, Inspired by Silicon Valley Name Ideas: Opal (Apple), Montara, Maverick, Ump or UMP (Short for Umpire),

Supporting Characters (Ideas)

Karl the Fog
Karl the Fog Maybe a god-like cloud figure. Maybe a combiation of one of the 5 animals (to the right) and a cloud. Maybe something else.
The Sanderlings
The Sanderlings A mob of surfer-like characters inspired by Sanderlings running — human body, Sanderling face.
Other characters inspired by:
❶ Harbor Seals 
❷ Bottlenose Dolphins
❸ Bison
Other characters inspired by: ❶ Harbor Seals ❷ Bottlenose Dolphins ❸ Bison
❹ Green Parrots
❺ Clawdia the Scrub Jay
❹ Green Parrots ❺ Clawdia the Scrub Jay

Assignment No. 1

Can you help me design the main characters?
❶ G
❷ Noss
❸ Jay-Bird
❹ Glitch
Can you help me design the main characters? ❶ G ❷ Noss ❸ Jay-Bird ❹ Glitch

Illustration Guidelines

What do you recommend when creating a character guide? What kind of guide can help other illustrators create scenes with the same characters?
What do you recommend when creating a character guide? What kind of guide can help other illustrators create scenes with the same characters?

Assignment No. 2

Can you create the first glance of The Strong Ones world?
Can you create the first glance of The Strong Ones world? Can you create the first The Strong Ones Meetup cover illustration? (References above)

Illustration Guidelines

The illustration will live on the Meetup group home page. It is 600px by 338px (16:9 ratio). The final illustration should be able to print on a 48" by 27" poster.
The illustration will live on the Meetup group home page. It is 600px by 338px (16:9 ratio). The final illustration should be able to print on a 48" by 27" poster.

Questions for Emile & Larisa ❶ Do you have any recommendations on how to approach this project? ❷ What is your process like? ❸ How much will this project cost? ❹ Is there any flexible pricing depending on rights, size of client, non-profit, etc.?

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Please contact Alex for questions or requests for ULTIMATE COLLABORATION!

Oh! This document is CONFIDENTIAL, please do not share it!